Dental Startup Tip | Social Media Tip [FREE DOWNLOAD]
1, 2, 3 - Not it!
Let’s be real, to most of us managing a dental office’s Instagram account can become a chore. Most dentists realize this pretty quickly, and they shift duties onto a team member or outsource to a marketing company. The thought of not participating in social media gives many dental practice owners FOMO - “everyone’s doin’ it”. Don’t get me wrong, I do think that authentic social media is important. However, my personal take on content is: quality not quantity. If your content is too stock or lacks purpose, and it shows! And to a certain extent, bad content can devalue prior interest you may have previously garnered.
The thought of taking selfies or vlogging about day-to-day practice activities makes most dentists’ eye glaze over. As a practice owner, I stumbled across two resources that have recently reinvigorated my social media creativity - Planoly and Canva.
Planoly
Planoly is an application that lets you plan your posts in advance so that you can not only stockpile content, but post at the most appropriate time. Planoly also helps you plan out the arrangement of your feed, in case you’re content has a pattern or theme. Planoly also makes it easy to automatically push your planned Instagram posts to other platforms (i.e. Facebook, Twitter) as well.
Canva
Canva is a free graphic design platform that can be used to design anything from flyers to business cards to Instagram posts. It has tons of templates to choose from. By using their templates and replace the text and images/video with your office’s media you can create some fairly polished and engaging material. Check out our posts below and feel free to use the Template Links to create posts for your office!
Template Link
You can download this template and replace the video/text/logo etc. to make it custom for your office!
Click the links below:
👉🏼 ***Instagram - Google Review Template***